Branding for property developments

From name to launch

We start by understanding the site, its location and who it needs to attract. From there we develop the name, logo, colour palette, typography and photographic style, and pull it together in brand guidelines that everyone marketing the scheme can use, from the letting agents to the developer’s own team.

What a development brand includes

• Naming and straplines
• Logo and visual identity
• Brand guidelines
• Hoarding and site signage designs
• Brochure, website and social media templates
• Launch and event graphics

Rolled out consistently

Because we also design and print brochures and signage and exhibition material, and build websites, the brand is applied the same way everywhere from day one.

Branding beyond property

We create identities for businesses, events and organisations too, for clients such as Saray Capital and the Braemar Whisky Festival.

Branding projects

• New Fountainbridge
• The Mint Building
• Braemar Whisky Festival
• Saray Capital

Frequently asked questions

How long does a development brand take?

It depends on the scope, from a logo refresh to a full naming and identity project. Tell us your launch date and we’ll plan the work back from it.

Do you only brand property?

No. Property is our specialism, but we brand companies, products and events as well.

Starting a new scheme?

Call us on 0131 202 7682, email hello@designwork.co.uk, or send us your brief. See all our property marketing services.